About Us

Allegra Group started small, but with great ambitions, at a kitchen table in Primrose Hill, North London in 1998.
The first company we formed was Allegra Strategies - founded with the vision to be recognised as the most influential global provider of high-quality business information across a number of key sectors.

From this grew a strong consumer insight business - Allegra Insights - which maintains a proprietary panel of over 200,000 consumers.
As our bespoke projects helped more clients facilitate smarter and better-informed business decisions, we also began to publish many leading-edge reports.

This was the foundation for Allegra Publishing, which has evolved into a consumer-facing business with the creation of coffee and wellness guide books and technology.
Using our in-depth research, unique insight and industry knowledge - and to put theory into practice - we created Allegra Events.

Allegra Events is responsible for exciting audiences and creating meaningful experiences, all in a highly engaging, creative, and inspiring format.
Our research of the coffee industry continues to be the leading and most comprehensive industry intelligence for a number of years. This research now sits under the World Coffee Portal.

In the past decade we have extended this expert knowledge and thought-leadership to the health and wellness industry through Balance - a global wellness lifestyle brand.
We strongly believe in giving back, a belief that’s manifested through initiatives such as UK Coffee Week, and the creation of the Allegra Foundation.

Furthermore - with entrepreneurship a core part of our DNA - we now run England’s Lane, a café-restaurant in North London. And are an ambitious supporter of young artists, musicians, and filmmakers through the Coffee Music Project, The Coffee Art Project, and The Coffee Film Awards.


+44(0)20 7691 8800

Allegra Group
Serendipity House
106 Arlington Road

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Registered in England. 106 Arlington Road, London NW1 7HP. No. 10052705
© Allegra Group 2023